Customer Profiling for Fun & Profit
you need to research and profile your website visitors and
to do it.
(Don't worry, it's not complicated)
Creating profiles of your customers helps you understand their needs
31 / M / IT Consultant
Heavy internet user
Favours information over “fluff” design
Researches all options before making a decision
Shuns social media
Using this understanding, you can design your website around their requirements
74 / M / Retired
Internet savvy but poor eyesight, relies on clear directions on websites
Likes Google and BBC, finds them easy to use
Is very careful online, likes to be reassured
A customer focused website is the start of a successful website
26 / F / Household Duties
Mostly browses on phone
Knows how to use her favourite websites but unsure of the web in general
Prefers to call if she can't find what she wants
How to be more customer focused?
Answer these for each profile:
What do they want from
What do they want from your
What sort of
do they love / hate?
What do you
them to do?
Use the information you've gathered to devise different "
These journeys are how you expect people to use your website based on the profiles you've created
Now you know what customers are looking for, design your website pages so they can find it!
(The coloured areas correspond to the
For more in-depth info, download our "
Bigfork guide to profiling
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