Eight marketing tips for coronavirus
Most companies are trying to figure out what their marketing strategy should be in this unprecedented crisis.
Here are a few pointers which we hope you will find useful.
Take action now
Don’t hide away and wait for this to blow over. It’s important to do something now to make sure that your brand comes through this in a strong position. Doing nothing will make your brand weaker when things start improving.
Talk to your customers
Find out what challenges your customers are facing and how you can help them. They may have many questions about how the COVID-19 crisis will impact on your service and product delivery. Phone lines may be overloaded so make sure you answer all your questions on your website. Set up a COVID-19 FAQs page and ask them to email questions. Also use social media to communicate with your customers and answer any questions they may have.
Increase social media presence
Increase your social media activity with posts to help your customers and knowledge leadership articles that will be useful to them. This is a good way of keeping your brand in front of people especially when most people are at home working, looking after children etc.
Design a website or set up a Facebook page
Many small independent businesses in retail and hospitality can’t rely on footfall now. Start engaging with your customers online as fast as you can with a small website or a Facebook page. See how you can serve your customers online by innovating and using digital. What products can you deliver? Can you provide a service online through video? This crisis will change business and how we do things, so make sure your business has a plan.
Google My Business
If you are a local business then now is the time to get on Google My Business, so that you can show up in local search results. It’s free and easy to set up. If your business is already on Google My Business then make sure you update your hours and contact details if they’ve changed.
If you can sell your products and services online then start advertising with Google Ads, Bing Ads and Facebook Ads. You can set up a PPC campaign within hours and start driving people to your website and you don’t need huge budgets to do this. Focus on what people want during this crisis, especially products and services they can use at home.
Look for new trends
Keep an eye on what people are searching for in Google and how you can react to the new trends. Google Trends is a great tool to find out search trends. Medical products, business advice and home entertainment products are seeing a sharp spike in online searches.
Take positive action
This crisis is temporary so it’s important to make sure all your marketing messages and actions are positive and on brand. Many brands are supporting community projects that are helping the vulnerable by donating products and their help.
Now is the time to do the right things to make sure your brand keeps its credibility when this crisis is over.