Ecommerce

How to boost your ecommerce sales

Categories:
Ecommerce
By Mark
on 06/10/2021

Driving traffic and getting users to your website is the first stage in having a successful ecommerce strategy.

Once those potential customers land on your product pages, blog, home page or indeed any landing page on your website, it’s time to do everything possible to get them to stay, discover, learn and of course, ultimately buy.

Preventing visitors from leaving your website without making a purchase is key to boosting your ecommerce sales. We’re talking increasing your conversion rate and turning more visitors into paying customers.

Here’s a checklist of how to boost your ecommerce sales, maximise that hard earned traffic and keep visitors on your site to find what they are looking for.

1. User experience

No matter how shiny, whizzy or great your site looks (which is important too!), it’s got to be intuitive and easy to navigate. User experience is simply being customer friendly and designing a clear journey for people to find their way through product categories, and discover your products.

Users like simple, uncluttered websites that let them buy with ease. Nothing frustrates online shoppers more than a slow website, test your site’s speed using the Google Page Speed Test to see if this is an issue.

Megamenu

"Mega menus" are a very effective navigation tool when you have a lot of products.

2. Product pages and content

Detailed product descriptions and copy should inspire and engage potential customers. The product page should tell them everything they need to know to convert browsers to buyers.

Content should also be unique, and answer any questions a customer may have. Highlight the product features and turn them into benefits for your visitors. Reach out to all customers with a concise and long version of the product details. Add to the mix top quality product images and videos showing details, functions or uses, complete with zoom features and you’ve a winning combination.

Product page

3. Recommended or related products

Showing related products or ‘what other buyers bought’ is a way to upsell and boost your ecommerce sales on product pages. You can also recommend popular products to showcase to customers and increase the value of an order at checkout. It’s a persuasive solution to help boost orders.

Related Products

Related products are an effective way to increase customer orders.

4. Calls to action (CTAs)

Never leave customers guessing what they should do next. Improving your CTAs means adding ‘Buy’ or ‘Add to Cart’ buttons next to a product or a clear ‘Checkout’ button to complete your order.

All CTAs should stand out on the page, be in off brand contrasting colours to get noticed with precise relevant copy. Avoid text links and replace with clear CTA ‘buttons’ to lead your customers smoothly to their next step.

CTA

Make sure your calls to action stand out.

5. Shipping, Delivery & Returns

Make shipping, delivery and return costs and info crystal clear at every stage. This key information should be frequently reviewed ensuring all the information is up-to-date. There’s nothing worse than misleading customers, even by accident, about shipping costs or delivery timescales. Highlighting your returns process or guarantee policy can increase conversions, giving customers reassurance if the product doesn’t fit or is not suitable.

6. Time to Checkout

Have you tested your shopping cart and checkout process? If the answer is no, then start right now and schedule monthly or weekly checks to do the same. This is the final hurdle before crossing the finishing line, when customers go to check out and pay, it should be absolutely faultless and without complications. Offering a guest check out option can also help boost sales, not everyone wants to register with an account.

7. Abandoned cart emails

Abandoned shopping carts can occur for several reasons, from the buyer simply forgetting to check out or being interrupted during the process, we’ve all done that! Or there’s an issue with their checkout process. These can be overcome with an automated abandoned cart email, with a friendly reminder that items are in their shopping basket or an offer of help. You can even throw in a discount to encourage customers to complete their purchase.

8. Google Analytics

Analysing your Google Analytics can confirm where you are losing people in the shopping and buying process. This can help you identify if there’s a common problem which can be resolved. Other information such as which pages are performing well or those with high exit rates are also highlighted in Google Analytics. For example, if you have a product page that has a high conversion rate but low traffic then this could be an opportunity to increase sales by getting more people onto that page.

9. Site Search

Many online shoppers use a site search within a website to find what they are looking for, and it works well on websites to boost ecommerce sales. Adding one to your online store is an opportunity to increase sales by making sure site search results show everything plus alternatives.

Make it easy to filter products too, by adding the category, price, size, colour, or even pattern, again this makes the whole searching process simpler and can increase your sales.

Sitesearch

Site searches can significantly increase your sales.

10. Mobile friendly

The majority of ecommerce traffic comes from mobile, so checking your ecommerce site for its mobile experience is crucial. In fact, today it’s a must, so make a mobile friendly check using Google’s tool to ensures your pages perform well on all devices. Adopting a mobile first site design strategy could significantly improve conversion rates and ecommerce sales.

11. Understand Your Customers

By building a good knowledge of your customers buying behaviours, and what they like, you can tailor your website and products to appeal to them. Understanding who your target audience is lets you focus on them and write with your ideal customer in mind.  

12. Reviews and testimonials

People want to buy products that others are using and enjoying. Providing verified reviews and testimonials builds trust and encourages visitors to make that all important purchase. Many shoppers read and trust online reviews as much as personal recommendations.

Testimonial

Build trust with customer reviews

13. Multiple payment options

Make sure you accept a wide range of payment options from credit and debit cards, to PayPal and instalment payments such as Clearpay and Klarna. Your ecommerce site should be flexible enough to accommodate a broad range of shoppers, who may well go elsewhere if their preferred method isn’t available. The more options customers can find on your site, the more chances to increase your conversion there are.

14. Email lists

Emailing existing customers is free and works well to remind customers of your business and products. Building email lists, segmented if you sell different types of products, will encourage customers back to your online shop and buy again. It allows you to retarget customers who are already interested in your products and send promotions without having to pay for ads.

15. Social sharing

Social share buttons encourages your website visitors to like and share your products with their social media channels. This shows that your products are being purchased, used, and enjoyed.

Start improving your ecommerce conversion rates today with some of our tips. Remember to analyse the results, so you can clearly see the effect of utilising the above methods to boost your ecommerce sales.