How to boost your ecommerce sales
1. User experience
No matter how shiny, whizzy or great your site looks (which is important too!), it’s got to be intuitive and easy to navigate. User experience is simply being customer friendly and designing a clear journey for people to find their way through product categories, and discover your products.
Users like simple, uncluttered websites that let them buy with ease. Nothing frustrates online shoppers more than a slow website, test your site’s speed using the Google Page Speed Test to see if this is an issue.
2. Product pages and content
Detailed product descriptions and copy should inspire and engage potential customers. The product page should tell them everything they need to know to convert browsers to buyers.
Content should also be unique, and answer any questions a customer may have. Highlight the product features and turn them into benefits for your visitors. Reach out to all customers with a concise and long version of the product details. Add to the mix top quality product images and videos showing details, functions or uses, complete with zoom features and you’ve a winning combination.
3. Recommended or related products
Showing related products or ‘what other buyers bought’ is a way to upsell and boost your ecommerce sales on product pages. You can also recommend popular products to showcase to customers and increase the value of an order at checkout. It’s a persuasive solution to help boost orders.
4. Calls to action (CTAs)
Never leave customers guessing what they should do next. Improving your CTAs means adding ‘Buy’ or ‘Add to Cart’ buttons next to a product or a clear ‘Checkout’ button to complete your order.
All CTAs should stand out on the page, be in off brand contrasting colours to get noticed with precise relevant copy. Avoid text links and replace with clear CTA ‘buttons’ to lead your customers smoothly to their next step.
9. Site Search
Many online shoppers use a site search within a website to find what they are looking for, and it works well on websites to boost ecommerce sales. Adding one to your online store is an opportunity to increase sales by making sure site search results show everything plus alternatives.
Make it easy to filter products too, by adding the category, price, size, colour, or even pattern, again this makes the whole searching process simpler and can increase your sales.
12. Reviews and testimonials
People want to buy products that others are using and enjoying. Providing verified reviews and testimonials builds trust and encourages visitors to make that all important purchase. Many shoppers read and trust online reviews as much as personal recommendations.
Start improving your ecommerce conversion rates today with some of our tips. Remember to analyse the results, so you can clearly see the effect of utilising the above methods to boost your ecommerce sales.