How to get traffic to your ecommerce store
Adding offline marketing tactics to your overall strategy can help drive traffic to your e-commerce shop. This can be as simple as including your website on business cards and any printed material, offering online discounts via leaflets, direct mail campaigns, adding your website to company vehicles and if appropriate advertising in printed media or radio.
We touched on a lot of strategies, tips, and tactics here and whilst we wouldn’t recommend doing all of the above at once, a good way to get traffic to your ecommerce store is about layering short-term and long-term tactics so they work in tandem.
Successful e-commerce doesn’t happen overnight, but the internet is a big place, and your customers are out there waiting to find you.