The A47 is one of the most important road routes connecting Norfolk with the rest of East Anglia and the Midlands, but much of it is single carriageway that is frequently busy and congested.
Norfolk County Council wanted a website to support their efforts to lobby for funding to improve the road.
We successfully tendered to develop and run the site for the Council, partly as a result of our extensive experience with public-sector projects for Norfolk and other local authorities.
We developed a carefully structured information site that allows visitors to learn more about the lobbying campaign and register their support for it online.
As well as drumming up support from local businesses and other users of the road, the site also functions as a record of the Alliance’s work for other stakeholders with an interest in the project.
The site is fully optimised for mobile, and designed to be easily viewable over a 3G connection.