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ip21 Website

ip21 is a leading IP law firm offering advice on Patents, Trade Marks and many other intellectual property services. Bigfork were appointed to design a new website which reflected the growth and position of the company.

The Brief

Our brief was to design a website that positioned ip21 as an expert in the intellectual property services sector and would support their marketing activity.

It had to appeal to both their existing client base and potential customers.

Bigfork worked with ip21 to come up with a structure that would be easy to navigate, make important content easily accessible, and use clear calls to action to generate enquiries. 

As well as design and content updates, the website received a long-overdue responsive layout and user-friendly content management system so that it could be maintained in-house by ip21.

ip21 tablet

The Process

Our website design process always begins with a plan, the two most important areas of planning for ip21 were competitor analysis and content planning.

  • The competitor analysis showed us what was good, and not so good, about ip21's direct competition and other similar professional services. With this information we made sure the ip21 website would stand out from the crowd, both visually and for ease-of-use. 
  • Content planning involved auditing the existing website content, reviewing analytics and getting customer feedback on what content they really wanted from the website. Using this information we were able to structure the navigation and shape the new website to make it both straightforward and useful.

Other considerations were the design, ip21 had a strong brand and it was important the website complemented it.

We worked through several approaches alongside the client to come up with the right design that would have impact, differentiate them from the competition, and be on-message.

richard jones

The Bigfork team did a great job designing and building our new bespoke website. The Bigfork team were able to adapt to our requirements and deliver a great service. They were always responsive and helpful, and I would certainly recommend them to anyone planning a new website.

Richard Jones, Business Relationship Manager, ip21

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The most important part of the website was the services that ip21 offer. The previous website had these hidden away, with dated content that was hard to understand.

Our new design bought them to the forefront of the website with a clear layout to help users find their area of interest.

Mobile, at last

Nobody knew how long the old website had been around, however it pre-dated smartphones and was hard to use on anything without a mouse.

So our new design wasn't just created to look great on PCs, it was made with mobile in mind.

services mobile

Give them what they want

The other main finding from our content audit was that users were having to work too hard when it came to getting in touch.

Customers typically wanted to make a general enquiry, so needed to know where the nearest ip21 office was. Or they were looking to find contact details for someone they'd previously dealt with.

Simple yet effective

Our solution to this was to strip back the text heavy Meet the Team and Contact pages from the old website, and replace them with something more visual and easy to digest.

This approach also does a great job of showing off ip21's locations and credentials to demonstrate credibility to new and existing clients.

ip21 cta

A call to action

Lastly, to save people a click, we made sure contact details and links are readily available throughout the website.

Service pages also included a short enquiry form to make it even easier.

The results so far?

Compared to the previous website:

  • Users can find the services pages
  • They spend longer on the website
  • The content stays up to date thanks to the SilverStripe CMS
  • And most importantly, enquiries are up

We’d love to hear from you

Call us on 01603 513080 or 01223 902219, alternatively fill in the enquiry form below.

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