The website brief
Bigfork were appointed to design the new Norwich BID website with the main aim of improving engagement rates. The website’s goals are to engage with levy payers and promote the activities and achievements of Norwich BID.
The key issues identified were:
- Low engagement rates
- It was difficult to navigate through the website as it had many pages and lacked a logical structure
- Content was very text heavy and hard to digest
We agreed specific targets with Norwich BID on improving the engagement metrics, and how we were going to improve them by redesigning the navigation and pages.