Oilennium, part of the Petrofac Group, specialises in e-learning courses and learning management systems for the oil and gas / offshore sector. They wanted a new website that would enhance their brand while also delivering a superior user experience.
Demand for expert staff in the oil and gas sector is strong, so it was essential that the new website showcased Oilenniums courses as clearly as possible, while positioning them as the answer to potential clients training needs.
The new site features a simple, clean design that is designed to make navigation as quick and easy as possible.
The home page offers one-click routes to the site’s key pages on e-learning, learning management systems and oil and gas courses, plus the facility to request a demo online.
The complete library of courses is detailed on the site, with informative animations summarising their content. A predictive search box, constantly visible in the navigation bar, allows users to see instantly whether their topic of interest is covered.
Conversion actions such as booking a demo or completing an online enquiry are all tracked and linked directly to Oilennium’s own CRM system. The site also communicates with the firm’s database via an API to ensure that course information is always up to date.