Omar Heritage

Omar Park Homes Website

Omar Park Homes are a leading park home and luxury lodge manufacturer, selling mobile homes to residential customers and for holiday lets.

The Brief

Bigfork were appointed to devise a search marketing campaign to increase sales enquiries from the Omar Park Homes website.

Our Approach

Customer research, competitor analysis, seasonal trends and our own SEO experience formed the backbone of our online marketing strategy for Omar. Our plan was to target relevant keywords to increase natural search listings in a sustainable manner. We also put in place short, medium and long term goals to measure the campaign as it progressed.

Alongside the SEO, we ran a Google AdWords PPC campaign, allowing us to achieve a page one presence for premium keywords while we worked on the longer term goal of improving natural listings. We also targeted different keywords throughout the year for high quality, cost-effective traffic.

Google ranking for multiple prime keywords
Dean Westmoreland

Our new website has been exceptionally well received by both our trade and retail customers. We continue to work with Bigfork on a monthly basis driving and improving our search rankings using search engine optimisation, this investment has delivered a drastic improvement in our Google rankings in only a matter of 3 to 4 months.

Dean Westmoreland, CEO, Omar Park Homes Ltd

Omar Park Homes Website

The Results

The overall strategy has been hugely successful for Omar Park Homes, delivering a significant increase in relevant traffic, enquiries and sales.

So far we have achieved number one in Google natural listings for prime keywords, driven over 10,000 visitors from AdWords campaigns, and seen a 65% increase in search traffic leading to over 4,000 conversions.

Work with Bigfork

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01603 513080

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Omar Website - Mobile
Visitors from AdWords

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