Bigfork were appointed to devise a search marketing campaign to increase sales enquiries from the Omar Park Homes website.
Customer research, competitor analysis, seasonal trends and our own SEO experience formed the backbone of our online marketing strategy for Omar. Our plan was to target relevant keywords to increase natural search listings in a sustainable manner. We also put in place short, medium and long term goals to measure the campaign as it progressed.
Alongside the SEO, we ran a Google AdWords PPC campaign, allowing us to achieve a page one presence for premium keywords while we worked on the longer term goal of improving natural listings. We also targeted different keywords throughout the year for high quality, cost-effective traffic.