Our expertise in search marketing saw the Omar Park Homes website fly up search engine rankings with an increased conversion rate to match.

Omar Park Homes are a leading park home and luxury lodge manufacturer, selling mobile homes to residential customers and for holiday lets.

Bigfork were appointed to devise a search marketing campaign to increase sales enquiries from the Omar Park Homes website.

Over a year, our search marketing campaign has:

Google

Achieved #1 rank in Google natural listings for prime keywords

Conversions

Increased search traffic by 65% with over 4,000 conversions

Adwords

Generated over 10,000 visitors from Adwords campaigns

Improving search engine rankings can be a tricky business, but by identifying a solid strategy with defined short, medium and long term goals, we can continually measure the success of the campaign to check everything is on track.

Based on our research we developed a search engine optimisation (SEO) plan for Omar Park Homes that targeted relevant keywords and phrases to increase natural search listings in a sustainable manner.

We also set up, and ran, a Google Adwords campaign alongside the SEO. This two-pronged approach allowed us to get a page one presence for premium keywords while we worked on the longer term goal of improving natural listings. We also took advantage of search trends data and targeted seasonal keywords with Adwords campaigns for high quality, cost-effective traffic.

The overall strategy has been hugely successful for Omar Park Homes, delivering a significant increase in relevant traffic, enquiries and sales.


If you want to learn more about what Bigfork can do for your search marketing, why not get in touch?

 

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