Our job was to design a new website that positioned Richard Western as a high quality, reliable brand. Farmers are at the mercy of the unpredictable British weather, and cannot afford for their machinery to break down during harvest.
Richard Western have a large range of machines and the website needed to promote the quality of every product, as well as making it straightforward to find out details and compare product specifications.
All products are sold through a nationwide network of dealers, so it was important that users could easily locate and contact their nearest dealer.
The new website had to be responsive to cater for the growing number of users visiting on smartphones and tablets.