Content marketing means creating valuable, interesting and entertaining stuff to go on your website and social media – text, photos, infographics, video and more.
It can be anything from serious news updates, how-to articles or buyers’ guides to funny videos of cats using your product.
Why bother? Quite simply, because websites with good content perform better.
Good content marketing helps to improve your position in search results (Google loves fresh content!) and drive more relevant traffic to your website. It increases awareness of your brand and adds real ‘bite’ to your social media and email marketing campaigns, by giving people something they’ll want to share.
Ultimately, it helps you generate more leads, enquiries and sales. We’ve helped dozens of our clients develop and promote high-quality content that made them stand out from competitors. And we can do the same for you.
To learn more about our content marketing service, just get in touch.