Norwich based Ideal Catering supply and advise catering establishments from commercial kitchens to restaurant design.
After we designed their new website, Ideal Catering wanted to increase enquiries for their main services by driving relevant traffic and improving website conversion rates.
8% conversion rate from Google Ads campaigns
Ideal Catering's customers could be looking for a kitchen extraction system for a country pub, a new kitchen design and fit for a school, a complete restaurant redesign, or anything in-between. It was important for the website to put this message across, and make it clear to users how to make an enquiry, otherwise any traffic we drove to the website could be wasted.
Once this was in place, and tracking events set up to make it all measurable, we needed to drive relevant traffic to the website. Our research we identified search engines and paid search as the best channels and therefore should focus our work on search engine optimisation (SEO) and Google Ads PPC campaigns (PPC).
Search Engine Optimisation
In-depth keyword research, on-site optimisation, quality backlinks and technical SEO wizardry have produced great results for Ideal Catering. They rank highly for their top performing keywords, which produces a steady stream of visitors to their website and more importantly, generates quality leads.
Google Ads Campaign
We set up campaigns for each service and successfully manage these on a monthly basis to improve click through rates and conversions. A remarketing campaign was also introduced to re-engage with Ideal Catering’s website visitors and drive them back to the website. The campaign has achieved an impressive conversion rate of 8%!
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‘I have worked with the guys at Bigfork for a long time and they do a great job managing the SEO and Google Ad campaigns for Ideal Catering. I’m very pleased with the results and our business has never been so busy.’