Omar Park & Leisure Homes
Omar Park Homes are a leading manufacturer of park homes and luxury lodges.
Having created their website, Bigfork were appointed to increase leads and sales of park homes and luxury lodges for Omar Park Homes. Our strategy involved search engine optimisation (SEO), pay per click advertising (PPC) and data-driven conversion rate optimisation.
62% increase in website leads
48% increase in conversion rate
70% increase in search traffic
Omar Park & Leisure Homes are in a competitive market, so we started off by getting the website in tip-top shape for search engines to find and index content. We conducted a full technical audit and used our findings to optimise the website structure and content for both search and customers.
Once everything was in place we backed this up with a content marketing campaign centred around niches related to the park home lifestyle, with outreach work to other website owners who may be interested in linking back to our articles.
Along side our content marketing, we ran a pay-per-click campaign using Google Ads to drive traffic to the website. The campaign was regularly reviewed and fine-tuned to maximise conversions and cost-per-lead.
Using the data for both search and paid traffic, we were able to spot behaviour patterns from users and used this information to further improve the website. Using this cycle of data-driven improvement we were able to improve conversion rates and reduce the cost-per-lead. Combined with the increased traffic, the campaign was a great success.
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‘Bigfork help us month to month, driving traffic and improving our search rankings. This investment has delivered a dramatic improvement in our Google rankings in just a few months.’