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Attract top talent: 5 ways manufacturers can use their website for recruitment

By Amy
Last updated
24 November 2023

Finding the right talent for a manufacturing team can be quite the challenge, but it's essential for ensuring ongoing growth and success.

A manufacturer’s website can be a powerful tool to not only attract prospective candidates but also showcase your company’s culture, values, and employee satisfaction. Manufacturers are increasingly asking their website design agency for ideas to turn their websites into a top showcase to get those CVs in.

More than just job listings: showcasing your company's unique appeal

While listing job vacancies is an essential aspect of any recruitment strategy, a company's website can do much more to attract prospective candidates. Here are some effective ways manufacturers can use their website to showcase their company culture and create a positive impression on potential employees:

Staff testimonials: real voices, real experiences

An effective way to showcase the positive experiences of your employees is through staff testimonials. By including quotes and stories from current employees, manufacturers can give prospective candidates an authentic insight into what it's like working for the company. Testimonials can highlight various aspects of the job, such as professional development, work-life balance, and camaraderie among team members. This will help potential candidates understand the benefits of working for you and create a sense of trust and credibility.

Bilstein group have effectively incorporated a number of staff testimonials from across their company on their careers page.

Behind-the-scenes videos: a glimpse into the work environment

Another engaging way to showcase your company's work environment is by creating videos that offer a glimpse into what a typical workday is like at your company. These videos can provide a virtual tour of your facilities, introduce team members, and demonstrate the various tasks and responsibilities involved in different roles. This behind-the-scenes look at your organisation can help potential candidates visualise themselves as part of your team.

BOC, the largest provider of industrial, medical and special gases in the UK, cleverly uses a video titled 'A glimpse into your future' as the hero on their careers page.

Top reasons to work for us: highlighting the benefits

Your website should also include a dedicated section that highlights the top reasons why people enjoy working for your company. This can include factors such as competitive salaries, excellent benefits, opportunities for growth and development, and a supportive work environment. By listing these reasons in a clear and concise manner, you can effectively communicate the value of joining your organisation and encourage potential candidates to apply for open positions.

Acteon use their careers page to highlight their unique offering of a fast-track leadership programme.

Showcasing company culture: reflecting your values and mission

A strong company culture is a vital aspect of attracting and retaining top talent. By showcasing your culture on your website, you can help potential candidates understand your values, mission, and vision. This can be done through various means, such as blog posts, photos, and videos that highlight company events, team-building activities, and community involvement. By showing that you truly care about creating a welcoming and inclusive work atmosphere, you'll attract candidates who share your company's values and are eager to contribute to its overall success.

niterra careers

Niterra clearly demonstrates their company culture and values on their website

Awards, recognition, and staff surveys: demonstrating commitment to excellence

Highlighting any awards or recognitions your company has received can further enhance your credibility and reputation as an employer. This can include industry-specific awards, as well as accolades for being a top employer, having a diverse workforce, or maintaining a high level of employee satisfaction. Additionally, sharing the results of staff surveys can provide potential candidates with a better understanding of what your current employees think about working for your organisation. This transparency can help build trust with prospective candidates and showcase your commitment to continuous improvement and employee satisfaction.

In conclusion, manufacturers can significantly benefit from utilising their website as a recruitment tool. By showcasing staff testimonials, videos, company culture, and awards, you can create a more engaging and authentic representation of your organisation. This will not only attract top talent but also help potential candidates better understand the benefits of joining your team and contribute to your company's long-term success.

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