Optimising websites for existing customers: a key to success for manufacturers
2. Online ordering
Offering online ordering capabilities is a convenient way for your customers to purchase your products, and an efficient and convenient process can greatly enhance the customer experience. To optimise the ordering process, ensure that your website is user-friendly, secure, and responsive. Streamline the checkout process by minimising the number of steps required and offering various payment options. By making online ordering as seamless as possible, you can encourage repeat purchases and boost customer satisfaction. Adding a distributor support portal where your distributors can log in and order online is a great idea.
3. Empowering customers with dynamic portals
Creating a centralised customer portal that offers access to product data, videos, demos, training materials, and the latest news is a valuable resource for your existing customers. This helps them better understand your products, learn how to use them effectively, and stay informed about updates or new offerings. A well-designed customer portal can also foster a sense of community and loyalty among your customers.
A good use of a customer portal is Snap-on's vehicle coverage guide, it is a detailed portal for automotive technicians, filled with comprehensive data about the functions of their software for every vehicle it can connect with.
4. Locate your local distributor/dealer with ease
By using location-based services to help customers find the nearest distributor or dealer, you can save them time and effort while driving business to your distribution partners. To make this feature user-friendly, incorporate an interactive map or a simple search function that allows customers to enter their location and receive relevant results. Make sure this feature is easy to find and regularly update the information to ensure accuracy.
Richard Western rely on their network of dealers to sell their products to farmers, so to make it easy for potential customer their website has an easy to use 'Find a dealer' page. It allows users to select their location and see a list of their nearest dealers.
Fine-tuning manufacturers websites for existing customers is crucial for maintaining customer satisfaction and nurturing lasting relationships. By implementing these six strategies you can ensure that your website is a valuable resource for your current customers and a key driver of your business's success.
Ask your website design agency what steps they are taking to make sure you website is optimised for your existing companies.