What is website branding?
It all boils down to the way brands are perceived by consumers: Mercedes-Benz is seen as luxurious, high-quality car brand while Škoda is seen as cheap and lower quality even though it sells good cars at low prices. That's the power of branding.
Examples of great website branding
Apple's website branding is a shining example of how to create a consistent experience across all product pages. Their famous "hero" images do a great job of showing off their products in action, while their clever overlays highlight key features, making the text stand out while keeping the design simple and clean.
Users are directed to brand-specific pages through the navigation bar at the top of the page, which allows them to delve deeper into what makes each product unique. And on each individual product page, users can easily find all relevant information at a glance. Overall, this is an excellent example of how to present a streamlined user experience while still showcasing your brand's specific personality and style.
Airbnb is an excellent example of a strong brand identity. Their brand is well defined, consistent, and visually appealing. The logo is simple and memorable, while the color scheme, use of white space and strong photography make it easy to navigate the site.
National Geographic has been around for over 100 years and their brand identity has been strong throughout that time. Their iconic yellow border was introduced in the 1920s and has been synonymous with their name since then. Their logo is consistently visible on every page of their site, and is referenced throughout the design to highlight titles, features, and links.
There you have it. These basic tips should help you get your website on-brand for a consistent and relevant customer experience. You don’t need to be a major multinational like our examples either, any business or organization benefits from a strong brand.
Of course, the work doesn't end here.
As with any part of your online strategy, branding is a fluid process that must evolve with your company and website. Just be sure to get these basics right—and make sure you're designing with purpose.