Why B2B companies need Product Selectors
What is an online product selector?
Product selectors can be called product finders, configurators, quiz wizards, product advisors but they are effectively the same thing.
B2B website agencies are increasingly recommending them because they help your customers easily find the right product online, without having to spend time browsing categories and lists of products. They're perfect for the customer who is not sure what they’re looking for on your website and need some help.
Configurators are slightly different. They are often found in ERP (enterprise resource planning) systems and enable creating custom products from various possible configurations. These work well when your products aren’t all “off the shelf” as you don’t know the exact requirements of every possible customer
Configurators aren’t limited to ERPs though, they can work on your website just like product finders.
Online product selectors and configurators work like online assistants. They help customers find the right products by asking them step-by-step questions. Using their answers, the product selector recommends or configures the right product for your customer.
What are the benefits?
The benefit of selectors and configurators to your customers is they can quickly find (or create) the right product they need on your website.
The benefit to you, the company, is your website is much more useful to your customers, meaning they’re more likely to choose your product over your competitors.
Product selectors are also very useful for your existing B2B customers. For example, manufacturers often have thousands of products, all suited for different applications.
Product selector examples
Think big with B2B product finders.
Product finders can be used as part of a wider customer portal, where you can allow customers to configure and order products online.
A great example of this is from Trox, a ventilation product manufacturer. Their myTrox portal allows customers to do this as well as get vital information such as pricing, delivery and lifecycle costs.
Your B2B buyers are increasingly expecting suppliers to make ordering easier. Digital portals, product selectors, and product configurators are a great way to help your customers order online. If you can offer them, it will make your company easier to do business with and increase your sales long term.