The advantages of having a custom designed B2B website


Mark Ellaway
Digital Marketing Director

Businesses of all sizes are recognising the fact that having some form of online presence is essential in our increasingly digitised world.

When it comes to attracting and retaining clients having a custom designed website can be a game-changer for B2B companies. So, what exactly are the advantages of having a custom designed B2B website?

Stand out and be memorable

A custom B2B website allows a business to stand out from the crowd. With so many websites out there, it can be difficult for companies to differentiate themselves and grab the attention of potential clients. A custom website can be designed with a unique style and brand identity, allowing the company to showcase its personality and values. In turn this aids in building trust and credibility with clients, who are more likely to choose a business that has a professional and memorable online presence.

Provide a great online experience for your clients

Choosing to have a custom B2B website built means it can be tailored specifically to the needs of your business and your clients. Off-the-shelf template websites can be limited in terms of what they can do (functionality) and may not be fit for the specific needs of your company. With a custom website, however, you can work with a designer to create a site that does what you need it to do, including features such as e-commerce capabilities, client portals, and personalised user experiences. Providing a smooth and easy experience for your clients will increase leads and retention for your business.

NGK Spark Plugs (UK) provides functionality on their website that makes their clients jobs easier by having a bespoke Part Finder application - an interactive web-based tool allowing technicians to identify the correct plug or sensor for a given vehicle or engine.

NGK Partfinder cars catalogue

Increase organic traffic

Organic search traffic is essentially free traffic, so having a website built with search engine optimisation (SEO) in mind is a no brainer. Custom B2B website can be designed to follow the best SEO practices, which can help to drive traffic to the site and generate leads. A custom website can be optimised for relevant keywords and phrases, making it more likely to appear at the top of search engine results pages. This can be particularly important for B2B companies, which often rely on search engines to attract new clients.

Become a thought leader

A custom B2B website can also help to establish the company as a thought leader in its industry. By including a blog or other content marketing features, the business can showcase its expertise and share valuable insights with clients and potential clients. This again can help to build trust and credibility and can also lead to increased engagement and social sharing.

HubSpot have a huge a resources section on their website that includes blogs, ebooks, guides, free courses and lots more, helping to place themselves as an expert in the CRM sector.

hubspot resources

Be ready to expand without limitations

Nearly all companies have the goal to grow, sometimes this growth can come from being able to capitalise on market changes quickly and other times it can be a slower expansion. A custom B2B website can be designed with scalability in mind, so whether your growth is fast or slow you won’t be held back by it. As the business grows and evolves, the website can be updated and expanded to accommodate new products and services, as well as new features and functionalities. Helping the business to stay competitive and adapt to changing market conditions.

To recap, a custom designed B2B website can provide a range of advantages for businesses, including:

  • Standing out from the crowd.
  • A site tailored to your specific needs.
  • Designed with best SEO practises in mind.
  • Establish thought leadership.
  • Ensuring scalability.

Yes, the initial investment will cost more than a basic template website, but the long-term benefits of a custom website can provide a huge pay off in helping to drive sales and growth for the business.

If you would like to talk to a B2B web design agency about a bespoke website then please contact us.

This article was updated on , filed under website design.

Get the latest B2B website news straight to your inbox