Why does a B2B website need support?


Amy Culham
Digital Marketing Manager

You’ve just set your new website live and your digital doors are wide open for business, so now you can sit back, relax, and let it do all the work, right? Wrong – a website is a bit like a shiny new car, you drive it off the forecourt in perfect condition and you're ready to hit the road. But remember - it needs regular check-ups and professional servicing to stay that way and keep it running smoothly.

The same applies to your website. Just like our trusty vehicles, websites need regular maintenance and support to continue performing at their best. So, buckle up, and let’s take a look at why your B2B website would benefit from ongoing external support.

Websites aren't static: Constant improvement is essential

Websites are ever-evolving digital platforms that require frequent updates and improvements to stay relevant and efficient. Whether it's the rise of a new customer trend, the latest SEO best practices, or emerging technological advancements, there are plenty of factors that require your website to adapt and evolve. Just because your website was ground-breaking at its launch doesn't guarantee it will remain so indefinitely. Regular updates and support will mean that your website continues to serve your B2B clients effectively, adapting to changing technologies and user demands.

Maintenance and updates: Guard against bugs and security issues

Neglecting website support makes your site vulnerable to bugs, security issues, and outdated content. Regular maintenance that includes updating plugins and software, is key to maintaining a secure and bug-free site. Hackers constantly seek out vulnerabilities in websites to exploit for their benefit. Without appropriate support and security measures, your site becomes susceptible to data breaches, defacement, and other potential damage, which could be extremely costly to repair.


In-house vs. external support: Scalability and expertise

If your team lacks web development and design expertise or is overwhelmed with other tasks, you may need external support to ensure the successful day-to-day functioning of your website. Outsourcing website support gives you access to a wealth of knowledge and industry experience that you may not have in house.

Tackling performance and improving visibility

Your website's performance may decline over time due to outdated software or codes leading to a poor user experience, driving potential clients away. This can also have a knock-on effect on your search rankings; search engines prioritise websites that deliver fresh, valuable content and a smooth user experience. Regular updates and support help identify and resolve performance issues, keeping your site fast, functional, and up to date with the latest technology trends.

Backups: Safeguarding against data loss

Backing up your website is essential in the event of server glitches or other unanticipated issues that could result in data loss. Regular support ensures that you have comprehensive, up-to-date backups, giving you peace of mind that your website is protected.


Monitor and optimise: Speed, broken links, and more

Website support not only fixes existing issues, but it also tracks and identifies areas for improvement. Monitoring metrics like website speed and broken links helps keep your site functioning smoothly.

Content creation and updates: Keeping your site fresh and informative

Many external support services can produce and update your website with new content, maintaining your sites relevancy and engagement. A continuous flow of valuable content shows clients that your business is active and that you're a reliable source of essential industry information.

fresh content

Measuring performance and identifying improvements

As part of your initial B2B website design process you should have established clear goals and objectives for your website. Support services can help you stay focussed on achieving these goals by implementing Google Analytics 4 (GA4) or other website analytics platforms to provide vital data on your site's performance. They help to identify what's working well and where improvements can be made.

So, should you find yourself needing to give your website additional assistance, don't hesitate to seek out an external B2B website design agency for support. Partnering with a support team can really make a world of difference; with consistent maintenance, security updates, content management, and expert advice, you can maintain your competitive edge, meet the needs of your clients, and ultimately drive success for your business.

This article was updated on , filed under website development.

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