Why manufacturers need multilingual websites


Amy Culham
Digital Marketing Manager

Expanding your business beyond language barriers

In today's globalised world, businesses must constantly adapt and evolve to stay ahead of the competition. One key aspect of this adaptability is catering to diverse markets and customer bases. For manufacturers and their websites, this means looking beyond their local or native language-speaking clientele and embracing a multilingual approach to their online presence. The ability to communicate with potential customers in their native language can make all the difference in building a strong relationship and ultimately making a sale.

What is a multilingual website?

A multilingual website is a one that offers content in more than one language, catering to users who speak different languages. These websites have a language selection feature, that enables users to choose their preferred language from a list of available options.

multilingual hand

What are the benefits of a multilingual website?

1. Expanding Market Reach:

For manufacturers, the ability to expand their market reach is crucial for growth and success. By offering a multilingual website, manufacturers can tap into new markets and attract customers from different linguistic and cultural backgrounds. This not only increases their potential customer base but also opens up opportunities for collaboration and partnerships with businesses from other countries.

2. Enhancing Customer Experience:

A multilingual website can significantly improve the user experience for non-native speakers. When customers can access information and navigate a website in their native language, they are more likely to engage with the content, make purchases, and remain loyal to the brand. This is increasingly important considering that 88% of users are less likely to return to a website after a bad experience. By accommodating the language preferences of their customers, manufacturers can create a positive and lasting impression.

snap on eu

Snap-on's European vehicle coverage guide website is available in German, French and Dutch

3. Outperforming Competitors:

In an increasingly competitive global market, manufacturers must differentiate themselves from their competitors. One way to stand out is by offering a multilingual website. By catering to a diverse audience, manufacturers can gain a competitive edge over businesses that only operate in one language and show their commitment to inclusivity and customer satisfaction.

audi worldwide

Car manufacturer Audi have over 100 localised websites 

4. Building Brand Trust:

When potential customers visit your website, they want to feel confident that they are dealing with a reputable company. By offering content in multiple languages, manufacturers demonstrate their willingness to cater to diverse customer needs. This helps build trust with customers who may be hesitant to engage with a business that only communicates in a foreign language.

5. Improving SEO and Online Visibility:

A multilingual website can also improve a manufacturer's search engine optimisation (SEO) efforts. Search engines like Google consider the relevancy of content when determining search rankings. By providing content in multiple languages, manufacturers increase their chances of appearing in search results for users who are searching in their native language. This can lead to increased traffic, higher conversion rates, and ultimately, more sales.

samsung global

Global electronics manufacturer Samsung provides locally optimised multilingual websites to cover all their markets. 

A multilingual website offers numerous benefits for manufacturers, from expanding market reach and enhancing customer experience to outperforming competitors and improving online visibility. By investing in a multilingual website, manufacturers can capitalise on the growing global market and foster lasting relationships with customers from different linguistic and cultural backgrounds. It's time for manufacturers to embrace the multilingual approach and soar to new heights in the global business landscape.

This article was updated on , filed under website content.

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