All you need to know about B2B website redesigns
What is a website redesign vs rebuild?
Website redesign and rebuild are terms that are often used interchangeably, but they represent processes with different implications.
A redesign is like a home renovation. It involves modifying or updating the visual design, components, content, or user interface of the website while keeping the core structure intact. The functionality of a redesign includes changing colours, fonts, images, or restructuring the placement of features for better usability.
On the other hand, a rebuild involves dismantling the existing structure and creating a new website from scratch. It is a comprehensive, ground-up process that requires substantial resources and time, but it allows for a complete reset and upgrade of technology, design, and content strategies.
Why redesign your website?
A website redesign is like giving your business's online presence a much-needed facelift. It's all about improving your web space with a modern look, supercharged features, and an unbeatable user experience. Here are a few reasons why a redesign may be necessary:
- Keeping up with trends: Web design trends evolve rapidly and to stay relevant, your website needs to cater to modern aesthetics and user preferences.
- Improved user experience: Redesigning can make your website more intuitive and user-friendly, which can boost conversion rates.
- SEO updates: A redesign can make your website more SEO-friendly, which improves your ranking on search engines.
- Reflecting changes in your business: Business changed? Evolved services? Got a new brand persona? A redesign can accurately reflect those.
How to start a website redesign?
Ready to dive into the whirlpool of a website redesign? Here's a roadmap to keep you on track:
- Define your goals: Outline what you hope to achieve with the redesign. This could be improved UX, better SEO, or reflecting brand changes.
- Analyse your current website: Understand what works, what doesn't, and why changes are necessary.
- Competitor analysis: Study competitors’ websites to understand what they are doing right and where they are lacking.
- Create a redesign plan: Outline the redesign process, timelines, labour, and cost implications.
- Communication with stakeholders: Ensure that all relevant parties are aware of the upcoming change and have agreed on the redesign process.
What to consider when redesigning a B2B website?
When it comes to revamping a B2B website, there are some key factors you'll want to keep in mind:
- Know your crowd: B2B websites are all about catering to a discerning professional audience. It's not just about looking good; it's about meeting their specific needs. Dive deep into understanding what makes them tick.
- User-friendly design: Make it crystal clear and user centric. Your design should be a roadmap, not a maze. Users should find what they need pronto and intuitively know how to get around.
- SEO optimisation: Ensure that your website is SEO friendly to improve its search engine ranking.
- Mobile responsiveness: In a world dominated by mobile screens, your website needs to be a superstar on all devices. A smooth experience on smartphones and tablets is non-negotiable.
- Loading speed: Speed matters, a zippy website keeps visitors engaged and less likely to hit the dreaded "back" button. Bounce rates, begone.
- Content is King: Never underestimate the power of content. It's what keeps your audience hooked. Make sure it's not just good but spot-on for your B2B crowd. Relevant, engaging content is your best ally.
B2B website redesign checklist
Kicking off a website redesign is a significant undertaking. To ensure you cover all crucial aspects of the redesign process, we've compiled a handy checklist:
- Define goals: Identify clear, measurable goals for your redesign. This could be to increase user engagement, decrease bounce rate, improve lead generation, etc.
- Target audience understanding: Clearly define who your target audience is, their preferences, needs, and the problems they are looking to solve.
- Analyse current website: Identify what works and what doesn’t on your current site. Use Google Analytics or other similar tools to track user behaviour.
- Competitor analysis: Assess competitor websites for design ideas, UX practices, and features to implement or avoid.
Design and development stage:
- Create a sitemap: Outline your website's planned pages and how they will intersect. This will serve as a blueprint for your redesigned website.
- Design wireframes: Before finalising the design, create wireframes as a mock-up of your redesigned website pages.
- SEO strategy: Ensure your redesigned site is SEO-friendly. Incorporate keywords, meta-descriptions, alt text, etc.
- Mobile-first design: Given the increasing number of mobile internet users, your site redesign should prioritise mobile-friendliness.
- Optimise for speed: A slow-loading site causes users to bounce. Make sure all elements are optimised for quick loading times.
- Intuitive navigation: Your site should enable users to find what they need quickly and efficiently.
- Call to actions (CTAs): Make CTAs clear, concise, and strategically placed to prompt users to take desired actions.
- Testing: Test every aspect of your site before launch. This includes load times, broken links, forms, compatibility across devices, and more.
- Analytics setup: Make sure you have analytics set up to track user behaviour, conversions, and other critical metrics post-launch.
- Phased launch: Consider a soft launch first to identify and fix issues before a full-scale roll-out.
- Ongoing optimisation: Post-launch, continually monitor your site's performance and make necessary adjustments for improvement.
Well, there you have it - your guide to navigating the intricate world of website redesign. Remember, the points outlined in this checklist are designed to assist you in achieving the most from your efforts. Don't rush the process; take each step mindfully. In no time you'll have a revamped website ready to turn visitors into conversions, conversations, and ultimately, customers.