A company’s website acts as the backbone of its online persona. For those in the B2B game, a robust, good looking, and easy to navigate website is non-negotiable.
Staying ahead often means giving it a much-needed makeover or rethinking your website entirely. So, let's break down the nuanced difference between redesigning and rebuilding a website and look at why and when to consider a redesign, and how to go about the B2B website redesign process.
Website redesign and rebuild are terms that are often used interchangeably, but they represent processes with different implications.
A redesign is like a home renovation. It involves modifying or updating the visual design, components, content, or user interface of the website while keeping the core structure intact. The functionality of a redesign includes changing colours, fonts, images, or restructuring the placement of features for better usability.
On the other hand, a rebuild involves dismantling the existing structure and creating a new website from scratch. It is a comprehensive, ground-up process that requires substantial resources and time, but it allows for a complete reset and upgrade of technology, design, and content strategies.
A website redesign is like giving your business's online presence a much-needed facelift. It's all about improving your web space with a modern look, supercharged features, and an unbeatable user experience. Here are a few reasons why a redesign may be necessary:
While external factors, such as competition and trends, can influence your decision, there are internal elements to consider as well, such as:
Ready to dive into the whirlpool of a website redesign? Here's a roadmap to keep you on track:
When it comes to revamping a B2B website, there are some key factors you'll want to keep in mind:
The timeline for a website redesign depends on the complexity of the project and resources available. Generally, a website redesign can take anywhere between 4 to 14 weeks or more. The larger and more complex the website, the more time it takes to redesign it.
Redesigning a website can be expensive or affordable, depending on your project scope, the platform you use, and the design complexity. In general, you can expect to pay anywhere from a few thousand pounds to tens of thousands or more for a website redesign. Factors such as employing a professional website design agency, getting custom illustrations, or incorporating high-profile features will contribute to the cost.
There isn't a magical "one-size-fits-all" solution. However, a good rule of thumb is to think about a redesign every 2-3 years. Why, you ask? This keeps your online presence up-to-date and makes sure you're not left behind in ever-evolving world of web design trends and technologies.
Yes, a website redesign can affect SEO. While the redesign itself offers an opportunity to optimise your website for better search engine rankings, it can also negatively impact your SEO if not executed properly. If you are choosing a web agency to redesign your website, ask them how they will approach SEO migration and what experience they have of it.
During the redesign process, ensure that you maintain critical on-page SEO elements such as heading tags, meta titles, and descriptions. Pay attention to mobile responsiveness, website speed, and internal linking. A well-planned redesign keeping these aspects in mind will likely have a positive impact on your SEO.
Taking it all into account, redesigning your website could be the key to keeping your B2B business in the forefront. Yes, it involves an investment of time and resources, but think about the gains - elevated visibility, increased engagement, and more conversions. It's more than worth the adventure.
Kicking off a website redesign is a significant undertaking. To ensure you cover all crucial aspects of the redesign process, we've compiled a handy checklist:
Well, there you have it - your guide to navigating the intricate world of website redesign. Remember, the points outlined in this checklist are designed to assist you in achieving the most from your efforts.
Decide if you want to cary out the project inhouse of choose a web design agency. Don't rush the process; take each step mindfully. In no time you'll have a revamped website ready to turn visitors into conversions, conversations, and ultimately, customers.
This article was updated on , filed under website design.
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