Interface Enterprises

Discovery / Design / Development / SEO / Online booking / Hosting and support

Interface Enterprises are a training company who deliver programmes to public sector clients. Their old website made it too hard to find courses and book places. Bigfork were appointed to create a new, improved website to generate more leads.

The result?

The new website resulted in more bookings, happier customers and a tasty conversion rate of 9% compared to B2B average of 2.2%.

It all starts with ‘Discovery’

We know that an in-depth discovery phase is crucial to creating a successful B2B website, this is where our expertise really makes a difference.

Learning about Interface Enterprises products, who their customers are and why they buy from them, and how Interface can stand out from their competitors was essential.

Planning content, user journeys, website structure, and how to optimise the website for search engines was also a big part of this discovery work.

Designing for the customer

Interface Enterprises have a strong brand and are well known in their sector. Our job was to reinforce this in the design through strong messages, engaging imagery, and plenty of social proof.

A design challenge was to help customers search the range of over 50 courses. By developing course filters, a powerful site search, and optimising course pages, we successfully improved the whole user experience and conversions.

Getting results

The new website is proving a great success – engaging customers and delivering leads and bookings.

And it’s built on the Silverstripe CMS4 platform which gives the Interface team full control over their content, meaning they can always keep it up to date.

“The website has received positive customer feedback. Moreover, the Bigfork team impressed us with their responsiveness, knowledge, sound recommendations, clear design approach, and great customer service.”

Wendy Weal, MD, Interface Enterprises