A Bigfork Webinar: What's not working in Energy & Oil and Gas website design?

Published
17/12/2025

Join Mark and Vicky's discussion into what websites in the Energy, Oil & Gas, and Offshore sectors are doing wrong.

Learn what's losing these companies valuable customers, run through some best practice examples, and take away some new ideas to implement on your own website.

Plus, get your own personalised website score using our free tool.

Watch on YouTube now

Table of contents: Five key areas you'll learn about; Quick findings; Free resources; Stay connected with us; Watch the webinar now

Five key areas you'll learn about

In this webinar, Mark and Vicky discuss five key areas that contribute to a quality website. These are:

Conversion optimisation (CTAs, forms, data capture)
User experience (navigation, mobile, tools)
Reputation (case studies, testimonials, certifications)
Positioning & branding (differentiation, design)
Content (product pages, funnel coverage)

Quick findings

Only 5% of companies had effective data capture. With an average conversion rate of 2.2%, this means most companies are losing 98% of their potential customers.
Most content only targets people ready to buy, ignoring the 6-12 month research phase. Content should cover the whole funnel.
Zero sites had product interactive tools, despite technical buyers loving them.
All sites lacked credibility and reputation indicators like case studies and testimonials, even though 66% of buyers say they're critical.

Free resources

We've created two valuable resources for those in the Energy, Offshore & Oil and Gas sectors.

A tool to score your website on the five key areas discussed in the webinar. Answer a few questions and get your personalised score. We won't bombard you with emails afterwards, promise!
Our report into the power of Energy & Oil and Gas website design. Download it using the button below (no form fill needed).

Get our full Energy report

Stay connected with us

If you want more actionable B2B advice and the occasional food pun, join The Forkcast. You'll get one email a month. It won't ever be boring, and will always be helpful.

Connect with Mark or Vicky on LinkedIn, too!