A Bigfork Webinar: the best ways to use AI across the B2B marketing funnel

Vicky holiday

Vicky Measures

Published
10/11/2025

Vicky and Marcus cover exactly how to use AI at every stage of your B2B marketing funnel, from maximising customer lifetime value, to optimising your website and content creation.

Feel free to connect with Vicky and Marcus on LinkedIn. 

We hope you enjoy the webinar!

What you'll learn in this webinar:

  • How to boost sales & customer lifetime value: using AI to find hidden upsell opportunities. 
  • Improving your sales game: using an agent to tell you where you went wrong, and determine personality types before you even get on a call.
  • Optimising your B2B website performance: how AI can help you improve your conversion rate, and reduce your cost per lead.
  • The way to create content that actually stands out: Marcus walks through Michael Simmonds' "infinite prompt" technique using Claude AI.

Who this webinar is for

  • B2B marketers looking to increase revenue
  • Sales teams wanting to improve conversion rates and deal velocity
  • Marketing leaders focused on customer lifetime value and retention
  • Anyone responsible for B2B website performance and lead generation.Marketers who want to use AI to create quality content

Resources and tools mentioned

Here are the links to some of the things that Marcus and Vicky mention throughout this webinar. We hope you find them helpful.

Watch the webinar here!

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