Cutting edge website for Claxton

Discovery / Competitor Website Analysis / Design / Development / SEO / Copywriting / Lead Gen / WordPress CMS

Bigfork were appointed by Claxton to create a new standalone website that generated leads and reinforced their reputation within the Offshore Energy industry. The new website had to align with growth plans into new geographical areas such as Brazil and Australia.

Claxton’s expertise is in providing high quality, offshore engineering services in three main areas - decommissioning, conventional energy and renewables.

They have a reputation for solving difficult and unexpected challenges where others have failed.

Premium positioning

Claxton’s new website needed to position them as leading experts and problem solvers in their industry. The new site had to take their brand up a notch.

This was achieved through the design by using black more than red (their two brand colours) to emphasise Claxton’s premium positioning.

Their new value proposition, “Cutting through complexity”, combined with the “X” icon from their logo, reinforces their reputation for delivering quality in challenging projects.

What makes Claxton an industry leader?

Many companies claim to be leaders but don’t back it up. On the new website, Claxton show why they are the industry leaders through reputation, innovation and the track record to prove it.

Reinforcing Claxton’s credibility

Website visitors need to see content that proves you deliver. Claxton’s new website achieves this through many case studies that detail how they’ve solved their customers problems with their expertise.

Customer focused product pages

Technical buyers want to see detailed product pages. Claxton’s new product and services pages show how their technical features and benefits help their clients. Video demos help improve engagement with buyers and increase enquiries.

Designed for lead gen

The new Claxton website needs to generate quality leads. Action based call to action buttons such as “Speak to an expert” were created and placed in optimum positions.

Combined with an easy user journey design and customer focused content, the website is fully optimised for lead generation.

“Working with Bigfork on our new website has been an outstanding experience from start to finish. They took the time to understand our brand, our goals, and our audience, and translated that into a sleek, modern, and highly functional site that truly reflects who we are. The team was responsive, creative, and incredibly professional throughout the entire process. We've already seen a noticeable improvement in user engagement and enquiries. ”

Mark Beadie, Marketing and Events Specialist, Claxton Engineering Services

The results

Performance data is strong and above average for B2B.

Average time on site
1m 47s (B2B average is 1m 37s)

Conversion rate
3% (B2B average is 2.3%)

Check out the Claxton website

Want a website like this?

A tasty website like this starts from £19,000 for a full discovery, custom design, and development.

It can include engaging design, onsite SEO, copywriting, competitor website analysis, photography, video and lots more. Plus we'll look after your website with quality hosting and all the support you need.

Want to find out more? Get in. touch