SUCCESS STORIES
FUSION Website Process

Fusion, For Better Websites

FUSION is our proven process for building high-performance B2B websites.

It takes all the risk out of your website project.

No endless revisions, no surprise costs, no wondering if it'll ever get finished. 

Just a high quality website designed to grow your business. On time, on budget, on point. 

The 7 Stages of FUSION

  1. Discovery — we discuss your company, products, customers and why you need a website.
  2. Strategy — covers goals, positioning, branding, value proposition and key messages.
  3. SEO & CRO — we plan how we’re going to get more search traffic and conversions.
  4. Design — creating the best user experience.
  5. Development — building a fast, secure, user friendly CMS.
  6. Test an launch — fully tested before and after launch.
  7. Ongoing support - everything you need to keep your website continually performing.
Bigfork took the time to really understand what we were after. I would highly recommend them.
Sarah Meanwell, Marketing Manager, The ai Corporation

What FUSION Delivers

  • A website designed to generate qualified leads.
  • Improved SEO/AI visibility and more traffic.
  • A better user experience that boosts your brand.
  • A content management system (CMS) your team can update quickly and safely.
  • Clear reporting and tracking to measure return on investment (ROI).
  • A scalable website for future pages, campaigns and content.

FUSION stages

1 Discovery Discovery reduces your risk by giving you a clear plan and a signed off website specification.

What happens:

  • Kicks off with a workshop about your company, products, customers and website goals
  • We review your current site to see what needs improving: analytics, UX (user experience), mobile performance, speed, search engine visibility
  • Create a plan for your new website

What you get:

  • A signed off website specification that details the agreed project scope, timeline, milestones and budget

Why you need it:

  • Discovery prevents expensive surprises and gives you a clear plan you can confidently share internally

Download Our Discovery Doc

2 Strategy Creates a goal focused, on brand, differentiated website.

What happens:

  • Strategy workshop
  • Competitor website analysis
  • Define audiences and decision-maker needs (buying groups, pain points and content needed, why should they buy from you)
  • User research on existing website to what works and what doesn’t
  • Create the messaging that differentiates you - value propositions, key messages, tone of voice
     

What you get:

  • Website strategy document
     

Why you need it:

  • Strategy keeps all stakeholders aligned and builds your brand with a customer focused website
3 SEO & CRO Increases quality search traffic, conversions and leads.

What happens:

  • Search Engine Optimisation (SEO) audit (technical + on-page + content opportunities + migration plan)
  • Keyword mapping around high-value search intent
  • Conversion Rate Optimisation (CRO) planning: how will we generate conversions, forms, Call To Actions (CTAs), proof content
  • Measurement plan: what we’ll track and how
     

What you get:

  • SEO plan covering technical requirements, content, migration and ongoing SEO
  • CRO goals, recommendations and conversion plan
  • Analytics set up and agreed goals and conversions to be tracked
     

Why you need it

To make sure your website contributes to your growth, rather than just another ‘nice looking’ website.

4 Design Where we turn the planning into a user friendly and appealing design.

What happens:

  • Mood boards to show options for fonts, colours, images and style
  • Wireframes to outline the website and page structures
  • Copywriting to support messaging and SEO / CRO objectives
  • Page designs showing desktop and mobile layouts
  • Designing menus and animation / interaction concepts for engagement
     

What you get:

  • An agreed design style that’s on brand, differentiated and appealing
  • Design templates and blocks that covers all the planned content
     

Why you need it:

  • An on-brand, research led design that appeals to your customers and stands out from your competition.

Find Out More About Our FUSION Approach to Design

5 Development We build a fast, secure and easy to update website.

What happens:

  • The draft website is built to the agreed design and specification
  • We develop it with a user-friendly content management system (CMS)
  • Integrations with external systems like CRMs and marketing automation platforms
  • Testing and optimisation for speed and a great user experience
  • User testing
  • Set up tracking and analytics
     

What you get:

  • A working draft website for feedback and launch
  • A CMS that allows your team to manage the website without needing a developer
     

Why you need it:

  • A website built by professional developers will reduce many of the problems down the line such us bugs, poor performance and internal frustrations.

See More About The Development Stage of FUSION

6 Testing and launch A fully tested website reduces post launch issues and stress.

What happens:

  • Quality assurance process using using our pre-and post-launch FUSION checklists
  • Technical testing across browsers and devices
  • Manual testing on navigation, functionality and UX
  • SEO checks for technical and content issues
  • Post launch checks
     

What you get:

  • A launch ready website with a signed off checklist
     

Why you need it:

  • Significantly reduces errors on launch and provides peace of mind.
7 Ongoing support Provides all the help you need once your website is live.

What happens:

  • Agree what support you’ll get with the CMS
  • We maintain your website with updates to security and plugins
  • If it breaks we fix it
  • Monitoring for errors or outages
  • We also provide an ongoing Website Optimisation service if you want help to improve your website
     

What you get:

  • A Service Level Agreement (SLA) that details our maintenance offer, such as response times and level of support
  • A responsive and friendly service from our team
     

Why you need it:

  • Without support and maintenance your website can quickly start underperforming if issues aren’t dealt with.

FUSION gets measureable results

See More Success Stories

Our tech stack

Some of the many tools we use to create and optimise websites using the FUSION process.

  • WordPress
  • Salesforce
  • Silverstripe CMS
  • Hubspot
  • SEMRUSH
  • download 8
  • Hotjar
  • download 5
  • download 6
  • download 7
  • download
  • GOOAGLE ANALYTICS 4

FAQs

How long does the FUSION process take?

Website projects take between 3-6 months to complete. With FUSION you get a full timeline showing how long each stage takes, sign offs and milestones so you know where you are at all times.

How involved are we in the FUSION process?

You are involved at every stage of the process. In Discovery there is a workshop and a website spec to be signed off. A Strategy workshop is held so we can find out about your brand assets. During design we'll show you wireframes, mood boards and page layout for your feedback and sign off. We'll also need your input on content and feedback on the draft build. A website project can take up more time than you may think, but FUSION reduces your time and makes it easier for you.

Can you work with our CRM and marketing automation?

Yes, we have experience of integrating websites with external systems like Hubspot and Salesforce. During the FUSION Discovery stage all these integrations are planned out, so we know exactly what systems you want to integrate and how we'll do it.

How do you protect SEO during a rebuild?

During the SEO stage in FUSION we map and redirect URLs, audit and maintain content, benchmark current SEO performance, maintain internal link structure, use a staging site for testing and submit the new site map to Google Search Console. You'll get a full SEO plan at the beginning of the website project.

Do you provide CMS training and support?

Yes we provide CMS training for all admins on your draft or finished website. This is normally online via Teams but can be face to face. After your website has gone live, we provide ongoing support for your CMS for anything you need.

How do you measure success after launch?

During the FUSION Discovery and Strategy stages we set up agreed measurable goals for your new website. Typically these include primary and secondary conversion rates, search traffic, time on site and pages viewed. For every website we create, we add GA4 and GSC to track all agreed goals. If you sign up for our Website Optimisation service then we track the performance of your website against these goals and then carry out work to improve them.

What if I want to add something extra during the project / process?

Because FUSION has a detailed planning phase your risk of scope creep is low. However FUSION has flexibility built in at various stages, where there is opportunity to add extra pages, make design changes and extra functionality. Our project manager will keep you updated of changes to the timeline and budget, that adding extra work to the project may incur.