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CandyMail

CandyMail delivers confectionary from America and around the world. It’s powered by gift and confectionary store Gifted – a family-run retail chain with shops across East Anglia.  

After Gifted stores closed due to the Coronavirus lockdown, CandyMail offered an alternative way for customers to buy confectionary. CandyMail had great social media presence but no website of its own. We were briefed to create branding and an ecommerce website to showcase the CandyMail product range and make it easy for customers to order sweet treats.

The Brief 

The CandyMail identity needed to be fun and have an American feel, as well as working for the website and across social media platforms. The website design needed to be vibrant, easy to use on desktop and mobile, and have a simple buying process.

Both needed to be launched quickly. Unable to sell products through physical stores, CandyMail was an important step to continuing the sale of candy. Orders were also rapidly increasing via social media which was becoming difficult for the team to manage manually.  

candymail

I’m delighted with the speed and professional finish of the website. It’s taken so much work off my shoulders allowing me to focus on growing my customer base. The work done by Bigfork has made the transfer from high street to online seamless.

Aaron Roberts, Gifted Retail Company

candymail products

The Process 

We started by developing the CandyMail logo and colour palette. Candy from the USA is a big seller, so both were designed to look and feel American. The inclusion of the Gifted logo helps show a familiar brand to customers to boost confidence.

The website is built on Shopifyin tight timescale we were able to deliver a cost-effective online store quickly by customising an existing theme instead of creating a bespoke design. Shopify also has many other built-in features and add-ons that further sped up development.  

The built-in email newsletter signup options allow them to capture customer email addresses easily – new stock arrives all the time so customers can quickly be notified by email, as well an encouraging repeat custom by emailing discount codes and promotions.

Automated cart abandonment emails also help rescue lost sales, and courier integration means that processing and shipping orders is quick and painless for CandyMail. 

The Results

CandyMail now have a great digital storefront for their products. The website has reduced admin time in monitoring social media for questions and orders, giving the team more time to concentrate on growing the business. Customers can also browse the whole product catalogue and buy instantly without having to contact anyone.

The ability to quickly update and list new products has also allowed Candy Mail to introduce a “Build a Box” service with hundreds of individual products including sweets, biscuits, cereal, drinks and other confectionary for customers to make their own custom candy box, much like they would in store.

Check out CandyMail here

We’d love to hear from you

Call us on 01603 513080 or 01223 902219, alternatively fill in the enquiry form below.

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