Langtons needed a website that promoted their products, was easy for visitors to use and ultimately generated enquiries and sales.
We started with research into Langtons’ marketplace. We identified their target audiences as pub/restaurant owners, chefs and large-scale caterers.
With this in mind, we created a key message for the website – ‘We create mouthwatering desserts for the foodservice industry’ – to make it clear what Langtons do, and who for. We then used this core message as the starting point for developing a full content plan and design.