Langtons are a dessert manufacturer providing high quality puddings to the food service industry. We identified their target audiences as pub / restaurant owners, chefs and other large scale caterers.
We cooked up a key message to reflect this – ‘We create mouthwatering desserts for the foodservice industry’ – making it clear who the website was aimed at.
High quality food needs high quality photography and Langtons really excelled with their professional quality imagery. The products they sell look fantastic and delicious on the website – just as they should do.
The new website design is modern and highly visual with a focus on photography so the products do the talking. Langtons have a very large range of desserts, so we whisked up a bespoke product navigation system to make it easy for customers to browse products.
Also, clear calls to action for requesting samples and quotes were baked into the design to generate leads.
It’s true what they say, the proof is in the pudding, and since launching their new website Langtons have seen a significant increase in high quality enquiries.