A stronger website for Anglian Group

Discovery / Competitor analysis / Design / Development / Repositioning / SEO / Lead generation

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Anglian Group needed a website to highlight their range of services, generate more online leads, and reposition them as a professional player in the construction industry.

Digging a bit deeper

Our website projects always start with our FUSION discovery.

We knew that Anglian wanted to position themselves as a professional player in their industry, so we dug deep into their competitor sites; what they did well, what they were missing, and how Anglian is different.

A solid start

The aim of the new website was promoting all Anglian Group's construction services.

We featured these services clearly at the top of the homepage (what we call above the fold) and again at the bottom, through video, imagery and descriptions. This way, website visitors can immediately see what Anglian have to offer without having to search for it.

This was one way we simplified the user experience of Anglian’s website, now onto the next...

Paving the way

As always, we created this new website with the user in mind, focussing on making it easy to navigate and understand. We kept the menu simple, yet rich with information.

The clear design reduced the length of user journeys on the website; previously searching for information required several clicks. Now website visitors could find what they wanted quickly and easily.

Premium user engagement

Scrolling, transition and roll over effects were designed to keep the user engaged and add premium positioning to the website.

Boosting leads and sales

Anglian had two goals when it came to generating leads and sales: increase online sales for skip hire and increase the number of website leads.

We placed a skip hire button in the navigation bar, so this was always featured on the page. A month after the website was live, Anglian reported plenty of leads from this, proving the design was effective.