Solid Website for Bateman Groundworks

Discovery / Competitor analysis / Design / Development / Onsite SEO / Hosting and support

Bateman Groundworks appointed Bigfork to create an engaging and distinctive website to position them clearly in their marketplace.

The challenge

Bateman Groundworks supply ground works and civil engineering services to contractors and developers in the UK.

Their website needed to achieve three goals. Firstly, they wanted to attract high calibre employees. The new site needed to convince people to consider a career or an apprenticeship at Bateman Groundworks.

The second goal was to make them stand out against their competition by showing the value they deliver to their customers. Finally, they wanted the website to communicate their commitment to sustainable practices.

How did we do it?

The project started off with a discovery session, which is the first step of our successful FUSION process.

During this session we dug deep into Batemans objectives, services, customers, employees, and competitors.

After gathering all this knowledge, we put a plan together for how the website would be structured, designed, and built.

The design approach

With one eye on the target audience, our design team created wireframes to get the user journeys right for the target audiences.

Mood boards followed to show different concepts, and these provided the foundation for the website design.

Mood boards

Strong words

The new site needed to convince people to choose Bateman, either as a supplier or an employer.

This was achieved with bold design, imagery and copy throughout the website.

Combined with content that we know customers want to see, such as benefits, case studies, and accreditations.

Breaking new ground for recruitment

To attract new employees, we created appealing content that showed Bateman Groundworks commitment to continuous training, mentorship, a positive working culture and a rewarding career. Not just a job.

We also developed an interactive tool to show the different career paths open to people considering an Apprenticeship.

“Bateman Groundworks had a really clear vision for their website, and were also happy to take on ideas from our experience in the construction industry. They were a great team to work with and we're pleased we had the opportunity to create a site that will work hard for them now, and in the future.”

Colin Richardson, Digital Design Director, Bigfork

Concrete results

By focusing on the main goals and aiming the design and content squarely at their key audiences, the new website has been successful in achieving what we set out to do.

It has strengthened Bateman Groundworks’ business with improved search rankings, enquiries up by 9%, and engagement up by a whopping 41%.

‘Working with Bigfork was great. They were easy to work with, very patient, and really understood our business needs. They were always ready to give good advice and were open to the idea of continuously improving the website. Highly recommend them for anyone looking for a reliable web development team.’

Marketing Manager, Bateman Groundworks

Want a website like this?

A tasty website like this starts from £15,000 for a full discovery, custom design, and development.

It can include onsite SEO, copywriting, competitor website analysis, photography, video and lots more. Plus we'll look after your website with quality hosting and all the support you need.

Want to find out more? Get in touch