Client: Omar Group, one of the UK's largest park home and holiday lodge manufacturers
Project type: Custom customer portal, a self-service marketing hub for park owners
Timeline: Approximately six weeks
Tech used: Built on Silverstripe CMS
Key result: Hundreds of hours saved in manually responding to requests
Challenge
Omar sells mostly to holiday parks and residential parks, who need marketing material such as photos, brochures and point-of-sale items to sell homes on site.
Before the portal existed, getting any of this meant contacting Omar's marketing team directly, which created extra admin for them and only worked during office hours.
Theplan
The goal was clear from the start, so we built it in one go. The aim was simple: save the marketing team time and let park owners get what they need whenever they need it.
Theproduct
Park owners log in and help themselves to high-resolution photos, brochures and point-of-sale material, all kept up to date by Omar's team through a content management system.
One neat touch: the portal automatically packages requested images into a zip file, in both low-resolution and high-resolution versions. Most people only need images for the web, so they're no longer forced to download a huge high-resolution bundle just for a handful of pictures.
Results
The marketing team at Omar estimate they've saved hundreds of hours of admin time dealing with requests from park owners. And their customers are much happier being able to self-serve instantly for most requests.
Before we had the marketing portal, park owners had to email us for every image or brochure they needed, which took loads of time to deal with. Now they can do it themselves and we've cut down on admin by hundreds of hours a year.
Clara Baillie‑Lane, Group Head of Marketing, Omar Group
Readytobuildsomethinglikethis?
If you'd like a self-service portal for your marketing materials so your team spends less time on admin, projects like this typically start from £10,000 to £15,000. You'll get a dedicated project manager, plain-English updates, and no confusing lock-in contracts. Find out more about how we approach custom web development.
Call Mark Ellaway on 01603 513080 or email mark@bigfork.co.uk to discuss your project.
Before we had the marketing portal, park owners had to email us for every image or brochure they needed, which took loads of time to deal with. Now they can do it themselves and we've cut down on admin by hundreds of hours a year.Clara Baillie‑Lane, Group Head of Marketing, Omar Group
