A Webinar: What are B2B websites getting wrong?

What's covered in this webinar

B2B buyer behaviour is changing. 

Over 70% of B2B buyers now research suppliers online before ever speaking to sales, and they're using Google, LinkedIn and AI tools like ChatGPT and Perplexity to do it.

The problem is most B2B websites haven't kept up. They're making mistakes that are costing them leads, sales and profit. 

This webinar answers questions like:

• Why is my B2B website not generating leads?
• What do B2B buyers actually want from a website?
• How do I build trust on a B2B website?
• How do I write case studies if clients won't let me name them?
• How do I get budget approved for a website project?

Key takeaways

B2B websites aren't built for the buyer.

Most B2B websites say what the company wants to say, not what the buyer needs to hear. There's a big disconnect, and it costs leads. Mark covers what buyers are actually looking for when they land on your site, and the three simple questions you should be asking your customers.

B2B websites don't have enough proof content.

B2B buyers have to justify their decisions internally. So a website needs to make that easy for them. We cover what good proof content actually looks like, who you should get them from, and what to do when clients won't let you name them.

B2B websites all look the same. There is no differentiation.

Most B2B websites in the same sector look and sound identical. They use the same pictures, colours and messaging like "we're the market leader." We cover why differentiation matters and how to make your website actually stand out.

Need to improve your B2B website?

Watched the webinar or worked through the checklist and realised your B2B website should be working harder?

Come and have a chat with us! We'll take a look at your site and tell you how it can be improved.