More Leads For Jubilee Mobility

We also looked at competitors and added our own website expertise to produce a report of our findings, and more importantly, actions that were needed including:

• Restructuring the menu to focus on customer journeys.
• Making the vehicle search easier to use.
• Moving important information further up the pages, especially for mobile.
• Adding stronger and clearer calls to action.
• Addressing issues with people clicking on things they shouldn't. 

We rolled out the update in June 2025, here’s the before and after:

What next?

There’s always room for improvement.

When we conducted a follow-up audit, we discovered that a lot of people were using the “Value my part exchange” form to enquire about a vehicle, rather than the “Enquire about this vehicle” option.

Why did this matter?

This was problematic because vehicle enquiries are higher intent conversions than part exchange valuations, so it helps the sales team know what a customer really wants.

Looking at heat maps and recordings, we were able to pinpoint where users were getting lost. Two similar buttons that worked very differently (one going to a new page, the other showing a popup form) were creating confusion and drop-off.

In March 2026, we updated the vehicle pages to show the form rather than hide it behind a popup and add a clear option for people looking to part exchange.