Abel Homes

Abel Homes Website

Our flexible, updatable site for Abel Homes makes it easy for homebuyers to browse potential properties and has helped to increase enquiries and sales.

The Brief

Abel Homes are an independent firm who build modern, energy-efficient homes that appeal to a range of buyers. They asked us to redesign their website to make it more user-friendly and boost enquiries, in time for the launch of a new development.

Our Approach

Our design puts Abel’s homes centre stage, allowing visitors to view properties, locations and features quickly and easily. A search feature lets them filter homes by key attributes such as location, number of bedrooms and price.

The entire site is mobile-friendly, a key benefit for busy househunters. The site offers several ways for visitors to get in touch or learn more. They can request a callback, arrange a viewing, download a brochure or call the Abel sales team.

Top 3
Google rank for
main keywords
Increase in goal conversions
Abel Homes Mobile

The site is built with SilverStripe, so the Abel team can update it themselves, adding, editing and removing property details whenever they need to.

The Results

The site was fully optimised for SEO. Once it was live, we drove relevant traffic to it via regular email campaigns and Facebook ads precision targeted at potential buyers (such as people over 55 in London and Essex).

If you want to learn more about what Bigfork can do for you, have a look at more of our work or request a quote.

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