Having already developed the Abel Homes website, our team had a good understanding of the client’s market and their customers.
Our brief was to build on these insights and increase relevant traffic and enquiries through search engine optimisation and pay per click campaigns.
Pay Per Click Campaigns
After carrying out detailed keyword research, we launched several targeted Google Ad campaigns. They were aimed at people searching for new homes in areas where Abel Homes had developments. We also used Facebook ad campaigns to expand the reach to other areas.
As most visitors don’t convert on their first visit, we also set up remarketing campaigns for both Google Ads and Facebook to increase engagement with previous visitors to the Abel Homes website.