Get in touch
Abel Homes

Abel Homes

Abel Homes build and sell contemporary high-end properties in rural Norfolk. Bigfork were appointed to help generate enquiries and sell homes through a combined SEO and PPC digital marketing strategy.

Our Approach

Having already developed the Abel Homes website, our team had a good understanding of the client’s market and their customers.

Our brief was to build on these insights and increase relevant traffic and enquiries through search engine optimisation and pay per click campaigns.

Pay Per Click Campaigns

After carrying out detailed keyword research, we launched several targeted Google Ad campaigns. They were aimed at people searching for new homes in areas where Abel Homes had developments. We also used Facebook ad campaigns to expand the reach to other areas.

As most visitors don’t convert on their first visit, we also set up remarketing campaigns for both Google Ads and Facebook to increase engagement with previous visitors to the Abel Homes website.

abel tablet

(SEO) Search Engine Optimisation

Using the data on high converting keywords from our Google Ads campaigns, we optimised the Abel Homes website for search engines.

This has seen the website achieve good search rankings in a highly competitive market, and our ongoing SEO work is maintaining and improving these rankings.


The Bigfork team have been a pleasure to work with and have produced great results with their expertise and advice in Search Engine Optimisation and Pay Per Click campaigns. Their suggestions and the application of these have produced an increase of enquiries for our new homes.

Clare Cornish, Sales Manager, Abel Homes

abel mobile
abel homes

We’d love to hear from you

Call us on 01603 513080 or 01223 902219, alternatively fill in the enquiry form below.

When you click send, your details will be transmitted to Bigfork Limited so that we can respond to your enquiry.
You can learn more about how we manage your data in our privacy policy.